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SAVANNAH'S AI CLUB

莎莎私董会专属诊断工具

Alibaba International Station GGS Store Diagnosis — AI Smart Marketing & Manual P4P Full Guide
阿里巴巴国际站GGS店铺诊断 — AI智投与手动推广完整指南

AI Smart Marketing / AI智投诊断Manual P4P / 手动推广ROI Analysis / ROI分析Precision Traffic / 精准流量Verified Supplier / 金品诚企

Diagnosis Modules

诊断模块

Minutes Per Session

分钟完成诊断

Markets Covered

海外市场

VS Showcases

金品橱窗名额

📊

Data Visualization Report/ 可视化数据报告

Key Performance Indicators — Industry Benchmark

核心绩效指标 — 行业基准数据

The following benchmarks are based on Alibaba International Station GGS industry averages. Use these as your diagnostic baseline when reviewing client accounts.
以下基准数据基于阿里巴巴国际站GGS行业均值，诊断时以此为参考基线。

Click-Through Rate

点击率（点击/曝光）

CTR

0.0%

Industry Avg / 行业均值

Healthy Range / 健康范围

1% — 1.5%

⚠ < 1%: Optimize main image & title immediately

低于1%：立即优化主图和标题

Formula: Clicks ÷ Impressions × 100%

Conversion Rate (Inquiry/Click)

转化率（询盘/点击）

CVR

0.0%

Industry Avg / 行业均值

Healthy Range / 健康范围

3% — 8%

⚠ < 3%: Optimize detail page or traffic precision

低于3%：优化详情页或精准流量

Formula: Inquiries ÷ Clicks × 100%

Cost Per Action/Inquiry

单次询盘成本

CPA

Industry Avg / 行业均值

Healthy Range / 健康范围

$5 — $15

⚠ > $20: Bids too high or keywords imprecise

高于$20：出价过高或词不精准

Formula: Total Spend ÷ Inquiries

Return on Investment

广告投入产出比

ROI

0.0x

Industry Avg / 行业均值

Healthy Range / 健康范围

3x — 5x

⚠ < 1: Ads losing money!

ROI<1：广告亏损，立即诊断

Formula: TA GMV ÷ Total P4P Spend

CPA Optimization Trend

CPA优化趋势（8周示例）

Weekly CPA reduction after negative keyword cleaning / 每周清洗否定词后CPA下降趋势

Actual CPA / 实际CPA
Target / 目标

ROI by Channel

各渠道ROI对比

Benchmark ROI across different promotion channels / 不同推广渠道基准ROI对比

Budget Allocation by Stage

三阶段预算分配

Recommended budget split across growth stages / 各成长阶段推荐预算比例

AI Smart / AI智投
Manual P4P / 手动推广
Targeted / 定向

Keyword Health Radar

关键词健康度雷达

Spend vs conversion by keyword type / 各类词消耗与转化对比

Spend / 消耗
Conv. / 转化

ROI Health Gauge

ROI健康度仪表盘

Current industry average ROI indicator / 当前行业均值ROI指示

● Danger● Warning● Good● Excellent

💹

ROI Diagnosis/ ROI诊断

ROI Health Check — 4-Level Diagnosis Table

ROI健康度体检 — 四级诊断表

First step in any diagnosis session: calculate ROI and determine the health level.
每次诊断的第一步：计算ROI，判断健康等级。

ROI ≥ 5

Excellent优秀

Extremely high ad efficiency, consider increasing budget

广告效率极高，可考虑加大预算

Action / 操作

Scale up campaigns, replicate successful strategies

扩大投放规模，复制成功策略

ROI 3–5

Good良好

Healthy ads, maintain current strategy

广告健康，维持现有策略

Action / 操作

Continuous optimization, look for improvement space

持续优化，寻找提升空间

ROI 1–3

Warning警告

Low ad efficiency, optimization needed

广告效率偏低，需要优化

Action / 操作

Clean keywords, optimize detail pages, adjust bids

清洗词库、优化详情页、调整出价

ROI < 1

Danger危险

Ads losing money, pause inefficient plans immediately

广告亏损，立即暂停低效计划

Action / 操作

Comprehensive diagnosis, rebuild ad strategy

全面诊断，重建广告策略

ROI Calculation Formula

ROI计算公式

ROI Formula / ROI公式

TA GMV ÷ Total P4P Spend

TA = Trade Assurance orders only

CPA Formula / CPA公式

Total Spend ÷ Inquiries

Lower is better / 越低越好

CVR Formula / CVR公式

Inquiries ÷ Clicks × 100%

Target ≥ 3% / 目标≥3%

🤖

AI Smart Marketing Diagnosis/ AI智投诊断

AI Smart Marketing — 6-Step Full Diagnosis Process

AI智投 — 六步完整诊断流程

Path: Marketing Center → P4P → AI Smart Marketing
路径：营销中心 → P4P → AI智投

Check Plan Overview

查看计划总览

Count active plans, check status (active/paused/learning)

统计计划数量，查看状态（投放中/暂停/学习期）

💡 Recommend 3-5 plans per account, avoid too many

建议每账户3-5个计划，避免过多分散预算

Check Spend vs Conversion

查看消耗与转化

Compare spend & inquiries for each plan, find high-spend zero-conversion plans

对比各计划消耗与询盘量，找出高消耗零转化计划

💡 Spend > Industry CPA × 10 with 0 inquiries = problem

消耗>行业CPA均值×10，询盘=0 → 问题计划

Check Target CPA Setting

检查目标CPA设置

Is Target CPA set? Is it reasonable vs industry average?

是否设置了目标CPA？是否符合行业均值？

💡 Not set = AI has no optimization direction

未设置=AI无优化方向，建议设为行业均值×1.2

Identify Problem Type

判断问题类型

Classify: High Spend/Low Exposure/High CPA/No Conversion

分类：高消耗/低曝光/高CPA/无询盘

💡 Each problem type has different solution

不同问题类型对应不同解决方案

Execute Optimization

执行优化操作

Pause/Adjust CPA/Expand products/Increase budget cap

暂停/调整CPA/扩大产品/提高预算上限

💡 Do NOT modify plans within 1-2 weeks of creation

计划创建1-2周内不要频繁修改，让AI完成学习期

Monitor & Iterate

监控与迭代

Observe 2-3 days after each change before next action

每次调整后观察2-3天再做下一步决策

💡 AI needs time to learn — patience is key

AI需要时间学习，耐心是关键

AI Smart Marketing — 3 Plan Types Comparison

AI智投 — 三种计划类型对比

Product Testing

测品测款

Stage / 阶段: New product launch (0-30 days)

新品上线期（0–30天）

Setting / 设置: Uniform low bid, batch add new products

统一低出价，批量加入新品

Focus / 关注: CTR ranking, CPA level

CTR排名、CPA高低

⚠ Too few products (suggest ≥10)

产品太少（建议≥10款）

Top-seller Building

爆款打造

Stage / 阶段: After potential products confirmed

潜力款确认后

Setting / 设置: Set Target CPA, concentrate budget

设置目标CPA，集中预算

Focus / 关注: CPA trend, inquiry quality

CPA趋势、询盘质量

⚠ Target CPA too low causing low exposure

目标CPA设置过低导致曝光不足

Targeted Ads

定向推广

Stage / 阶段: After some data accumulation

有一定数据积累后

Setting / 设置: Select high-potential/competitor-lost buyers

选高潜买家/竞品流失买家

Focus / 关注: Targeted CPA vs Search CPA

定向CPA vs 搜索CPA对比

⚠ Audience too broad, low precision

人群范围过宽，精准度低

🚨

High Spend, Zero Conversion SOP

高消耗无转化 — 处理SOP

Criteria: Spend > Industry CPA Avg × 10, Inquiries = 0 / 判断：消耗>行业CPA均值×10，询盘为0

Pause plan immediately

立即暂停该计划

Check product detail page quality (images, title, price)

检查产品详情页质量（图片、标题、价格）

Lower Target CPA by 20-30% & restart

降低目标CPA 20-30%后重启

If still no conversion after 2 weeks, remove product from plan

2周后仍无转化，从计划中移除该产品

📉

Low Spend, Low Exposure SOP

低消耗低曝光 — 处理SOP

Criteria: Daily spend < 30% of budget, exposure consistently low / 判断：日消耗不足预算30%，曝光量持续偏低

Increase Target CPA by 10-15%

提高目标CPA出价10-15%

Increase daily budget cap

增加计划日预算上限

Add more products to plan (suggest ≥10)

扩大产品覆盖范围（建议≥10款）

Check if product titles contain core keywords

检查产品标题是否包含核心关键词

🎯

Manual P4P Precision Traffic Diagnosis/ 手动推广精准流量诊断

Manual P4P — 6-Step Keyword Diagnosis

手动推广 — 六步关键词诊断

Path: Marketing Center → P4P → Keyword Ads → Search Term Report
路径：营销中心 → P4P → 关键词推广 → 搜索词报告

⭐

Star Keywords

明星词

Criteria / 特征

High Click + High Conv. + Reasonable CPA

高点击 + 高转化 + 合理CPA

Action / 操作

Raise bid, keep Top 3 rank, add to Showcase

提高出价，保持前3名排名，加入橱窗

Priority: Immediate / 立即执行

❌

Problem Keywords

问题词

Criteria / 特征

High Click + Zero Conv. + High Spend

高点击 + 零转化 + 高花费

Action / 操作

Add to Negative Keywords, stop waste immediately

加入否定词库，立即停止浪费

Priority: Immediate / 立即执行

💎

Potential Keywords

潜力词

Criteria / 特征

Low Click + Has Conv. + Low CPA

低点击 + 有转化 + 低CPA

Action / 操作

Raise bid for exposure, optimize main image for CTR

提高出价增加曝光，优化主图提升CTR

Priority: This Week / 本周执行

💀

Zombie Keywords

僵尸词

Criteria / 特征

Low Click + Zero Conv. + Continuous Spend

低点击 + 零转化 + 持续消耗

Action / 操作

Pause or delete, release budget to Star Keywords

暂停或删除，释放预算给明星词

Priority: This Week / 本周执行

Negative Keywords — Weekly Cleaning SOP

否定词库 — 每周必清洗SOP

Path / 路径

Keyword Ads → Select Plan → Negative Keywords → Add Phrase Match
关键词推广 → 选择计划 → 否定关键词 → 添加词组匹配否定词

📌 Add 5-10 negative keywords weekly. CPA typically drops 20-40% after 2-4 weeks.
每周添加5-10个否定词，持续清洗，通常2-4周后CPA可下降20-40%

Common Negative Keywords to Add / 常见需否定的词

Competitor brand names/ 竞品品牌词（如rival brand names）

Non-target market keywords/ 非目标市场词（如domestic-only terms）

Irrelevant product terms/ 不相关产品词（如wrong category）

Price-sensitive terms (cheap, free)/ 价格敏感词（cheap, free, wholesale only）

AI Smart Marketing vs Manual P4P — Core Differences

AI智投 vs 手动推广 — 核心差异对比

Dimension / 维度	AI Smart Marketing / AI智投	Manual P4P / 手动推广
Best For / 适合场景	New products, long-tail coverage / 新品测款、长尾词覆盖	Core top-sellers, big keywords / 核心爆款、精准大词卡位
Operation / 操作难度	Low — Auto bidding / 低 — 自动出价	High — Manual bidding / 高 — 人工出价
Core Metric / 核心指标	CPA (Cost Per Inquiry)	CTR / CVR / ROI
Budget Advice / 预算建议	Initial 60% / 初期占60%	Initial 40% / 初期占40%
Learning Period / 学习期	1-2 weeks / 1-2周	Weekly optimization / 每周优化
Key Risk / 主要风险	Over-spend during learning / 学习期过度消耗	Zombie keywords waste budget / 僵尸词浪费预算

🔑

Keyword Strategy/ 关键词策略

3-Layer Keyword Pyramid Strategy

关键词三层金字塔布局策略

Structure your keywords across three layers for maximum coverage and ROI.
将关键词分三层布局，实现最大覆盖面和ROI。

Top Layer / 顶层

Broad Keywords / 大词

Strategy / 策略

Manual P4P High Bid / 手动推广高出价卡位

Bid / 出价

+30-50% above avg / 高于均值30-50%

Goal / 目标

Brand awareness, top ranking / 品牌曝光，占据首位

Middle Layer / 中层

Attribute Keywords / 属性词

Strategy / 策略

Organic + Showcase Boost / 自然排名+橱窗加权

Bid / 出价

~Industry avg / 约行业均值

Goal / 目标

Qualified traffic, moderate cost / 精准流量，中等成本

Bottom Layer / 底层

Long-tail Keywords / 长尾词

Strategy / 策略

AI Smart Marketing Batch / AI智投批量覆盖

Bid / 出价

Low, win by volume / 低出价，以量取胜

Goal / 目标

Low-cost inquiries, test products / 低成本询盘，测试新品

Bid Adjustment Rules

出价调整规则

Situation / 情况	Action / 操作	Magnitude / 幅度	Frequency / 频率
Ranking drops below 5 / 排名跌出前5	Raise bid / 提高出价	+10-15%	Immediately / 立即
CPA exceeds target by 50% / CPA超目标50%	Lower bid / 降低出价	-10-20%	Weekly / 每周
CTR < 0.8% / 点击率低于0.8%	Optimize image first, then bid / 先优化主图再调价	Varies / 视情况	After image update / 更新图后
Star keyword, stable ROI / 明星词ROI稳定	Raise bid to defend rank / 提价保排名	+5-10%	Monthly / 每月
Zombie keyword / 僵尸词	Pause or delete / 暂停或删除	—	Immediately / 立即

👥

Targeted Ads/ 定向推广

Targeted Ads — 4-Step Precision Setup

定向推广 — 四步精准设置

Reach buyers who have already shown intent — higher conversion, lower CPA.
触达已有购买意向的买家，转化率更高，CPA更低。

Select Audience Type

选择人群类型

▸High-potential buyers / 高潜力买家

▸Competitor-lost buyers / 竞品流失买家

▸Re-engagement buyers / 再营销买家

▸Similar buyers / 相似买家

Set Region Premium

设置地域溢价

▸Core markets +30-50% / 核心市场溢价30-50%

▸Secondary markets +10-20% / 次要市场10-20%

▸Exclude irrelevant regions / 排除无关地区

▸Focus on top 3 markets first / 先聚焦前3大市场

Set Buyer Level Premium

设置买家等级溢价

▸Gold/Platinum buyers +50% / 金/铂金买家+50%

▸Active buyers +30% / 活跃买家+30%

▸New buyers standard bid / 新买家标准出价

▸Inactive buyers -20% / 不活跃买家-20%

Monitor & Optimize

监控与优化

▸Compare targeted vs search CPA / 对比定向vs搜索CPA

▸Pause underperforming audiences / 暂停低效人群

▸Scale winning audiences / 扩大优质人群

▸Review weekly / 每周复盘

💰

Budget Allocation/ 预算分配

3-Stage Dynamic Budget Allocation

三阶段动态预算分配策略

Budget allocation should evolve as your store grows. Shift from AI-heavy to Manual-heavy over time.
预算分配应随店铺成长动态调整，从AI智投为主逐步转向手动推广为主。

Budget Split by Stage

各阶段预算比例

AI Smart / AI智投
Manual P4P / 手动推广
Targeted / 定向

Testing Phase (0-3 mo)

测品期（0–3个月）

Goal: Find Potential Top-sellers

找出潜力爆款

60%

AI Smart

AI智投

30%

Manual P4P

手动推广

10%

Targeted

定向

Growth Phase (3-6 mo)

成长期（3–6个月）

Goal: Amplify Top-seller Effects

放大爆款效果

40%

AI Smart

AI智投

45%

Manual P4P

手动推广

15%

Targeted

定向

Mature Phase (6 mo+)

成熟期（6个月+）

Goal: Stabilize ROI, Scale Up

稳定ROI，扩大规模

30%

AI Smart

AI智投

55%

Manual P4P

手动推广

15%

Targeted

定向

📈

Precision Traffic Full Funnel/ 精准流量全链路

Traffic Funnel — From Exposure to Deal

流量漏斗 — 从曝光到成交全链路优化

Every stage of the funnel has optimization levers — and Verified Supplier advantages at each step.
漏斗每个环节都有优化杠杆，金品诚企权益在每个阶段都能发挥作用。

▶

👁

Exposure

曝光

Impressions: —

Keyword layout, P4P bids, Showcase boost

关键词布局、P4P出价、橱窗加权

VS Advantage / 金品权益

60 Showcases, exclusive search filter

60个橱窗名额，主搜页专属筛选项

▶

🖱

Click

点击

CTR: 1.2%

Main image, title keywords, price competitiveness

主图优化、标题含核心词、价格竞争力

VS Advantage / 金品权益

Verified badge boosts click trust

Verified标识提升点击信任度

▶

📄

Visit

访问

Visit Rate: 80%

Detail page quality, trust signals, mobile fit

详情页质量、信任背书前置、移动端适配

VS Advantage / 金品权益

SGS report, VR factory tour boost trust

SGS报告、VR看厂提升信任转化

▶

✉

Inquiry

询盘

CVR: 6%

Clear contact buttons, fast RFQ, online CS

联系按钮明显、RFQ快速报价、在线客服

VS Advantage / 金品权益

60 RFQ quotes/mo, priority top ranking

RFQ报价60条/月，优先置顶权

💰

Deal

成交

Deal Rate: 14%

Trade Assurance, fast sampling, pro follow-up SOP

信保订单、快速打样、专业跟进SOP

VS Advantage / 金品权益

Exclusive TA discounts, boost buyer confidence

信保金品专属折扣，提升买家信心

✅

45-Minute Diagnosis Checklist/ 45分钟现场诊断清单

On-Site Diagnosis Standard Process

现场诊断标准流程 — 打开后台即可操作

Open the client's Alibaba backend and follow this checklist step by step.
打开客户阿里巴巴国际站后台，按此清单逐步诊断。

0–5 mins

0–5分钟

ROI Health Check

ROI健康度体检

Check Data Analytics, calc CTR/CVR/CPA/ROI

查看数据管家，计算CTR/CVR/CPA/ROI

Output / 产出

Judge overall ad health status

判断广告整体健康状态

5–15 mins

5–15分钟

AI Smart Marketing Diagnosis

AI智投诊断

Check spend vs conv. per plan, judge issues

查看各计划消耗vs转化，判断异常问题

Output / 产出

Suggest pause/raise bid/adjust CPA

给出暂停/提价/调CPA建议

15–25 mins

15–25分钟

Manual P4P Keyword Diagnosis

手动推广词库诊断

Open Search Term Report, find problem/zombie keywords

打开搜索词报告，找出问题词和僵尸词

Output / 产出

Add negative keywords on-site, adjust bids

现场添加否定词，调整出价

25–35 mins

25–35分钟

Region/Audience Premium Setup

地域/人群溢价设置

Check regional and audience targeting settings

检查地域投放和人群定向设置

Output / 产出

Adjust core market premium, lock high-level buyers

调整核心市场溢价，锁定高等级买家

35–45 mins

35–45分钟

Targeted Ads Check

定向推广检查

Check if Targeted Ads are on, audience reasonable

检查是否开启定向推广，人群设置是否合理

Output / 产出

Create or optimize targeted plans

新建或优化定向计划

Immediate Actions (Do Today)

立即行动（今天完成）

🔴

Pause high-spend zero-conversion AI plans

暂停高消耗零转化的AI智投计划

🔴

Add 5-10 negative keywords to Manual P4P

手动推广添加5-10个否定词

🔴

Set Target CPA if not configured

未设置目标CPA的立即设置

🔴

Check if Verified Supplier badge is displayed

检查金品诚企标识是否正常显示

This Week Actions

本周行动（7天内完成）

🟢

Optimize main images for CTR < 1% products

CTR低于1%的产品优化主图

🟢

Set up 3-layer keyword pyramid structure

建立三层关键词金字塔布局

🟢

Enable Targeted Ads if not active

未开启定向推广的立即开启

🟢

Activate all 60 VS Showcase slots

激活全部60个金品橱窗名额

🏅

Verified Supplier Rights — Don't Waste Them!

金品诚企权益 — 务必充分利用！

🪟

60 Showcase Slots

60个橱窗名额

vs 10 for standard / 普通仅10个

🔍

Exclusive Search Filter

主搜页专属筛选项

Verified Supplier filter tag

📋

60 RFQ Quotes/mo

RFQ报价60条/月

vs 10 for standard / 普通仅10条

🏭

VR Factory Tour

VR看厂

Build buyer trust remotely

📊

SGS Report

SGS认证报告

Third-party credibility boost

🤖

AI Business Assistant

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